Sales Communication for modern sales process?
Interesting Read on sales communication strategy.
With these best practices, you’ll have a framework for communicating with your sales team that will keep them informed, prepared, and focused on the goals that matter.
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Sales communication is the process and messaging that keep sales teams informed, engaged, and productive while encouraging their feedback.
What Are The Components?
- Source: Who is the creator and sender of the message? For example, the chief sales officer may initiate a communication, but first-line sales managers deliver it to reps during weekly meetings.
- Audience: Who is the target of this message? Some messages might target more than one role or department. You have to clearly specify it.
- Purpose: Why do you want to send this message? Communication should always meet a specific goal, and contain a deadline if possible.
- Immediacy: The urgency of a communication. Does the sales force need to know this information immediately, or can it wait?
